Ecommerce Initiative Essay Example for Free

Ecommerce Initiative Essay This paper focuses on pointing out the way planning electronic commerce initiatives. In order to support the ideas that are going to be shown, four online articles will be cited. The articles are: Ethics in advertising by Dr. Gomathi Viswanathan, Advertising Regulation – How to avoid inciting the FTC’s wrath by Jay N. Sawyer, and New Online Marketing Regulation – The dos and don’ts by Alan J. Grainger. E-commerce initiatives Planning electronic commerce initiatives: There are steps that one should follow when planning for the e-business initiatives when one is using markets, processes, services and products that already exist. The first step is to come up with the e-business initiative objectives which are the accomplishments that the business intends to meet. The decisions about the objectives that the business should consider includes the risks that may arise when the initiative is being carried out and the expected costs and benefits of carrying out the initiative. The objective should also consider the way resources are to be allocated when carrying out the initiative (Schneider, 2011). One should also analyze the scope that the initiative functions and this involves the use of online specialists that would help in the implementation of the electronic commerce initiative. This should involve the use of the data analytics and also the visual designers, people who will be involved in the interaction design and information design. One should also involve the use of specialists in marketing channel who would help in ensuring that the initiative is well promoted through the best marketing channel. The organization should invest in the important functions that would help in promoting the online business (Mckenzie, n. d). The team carrying out the initiative should have good communication channels that would help the organization to meet their objectives and to promote change in the organization. The team should have strong leaders that would help push for the implementation of the initiative and those that will ensure teamwork so as to meet the set deadline. The leaders should be able to report problems that arise during the planning period so as to prevent faults that would affect the online business (Mckenzie, n. d). The business processes, planning and implementation should be integrated and they should all be carried out online. It is also important to come up with a plan that would help the team members perform their tasks depending on the set plan. The organization should also ensure that they are able to retain the employees because there is a great demand for the people with talents in digital retail. This is because most of the consumers prefer shopping online and therefore, most businesses prefer using electronic business. Most of the companies have come up with electronic commerce initiatives and therefore when one is planning for this initiative, it is important to hire qualified personnel that will help provide ideas for competitive advantage (Mckenzie, n. d). When carrying out the plan, the team should include the performance review, deployment, testing of the initiative, implementation and feasibility analysis. The company should also make the initiative a priority and there should also be the analysis of how sustainable the initiative should be regarding the benefits it will provide. The managers should use the needs of the customers so as to ensure that their needs are met when planning is taking place and also it would help the company to identify the type of market segment to focus on the plan should be one that ensures that products that are offered are delivered on time and that there should be the best way to respond to the consumer queries (Muylle Basu, 2007). The people using e-commerce can also form joint ventures if they plan to carry out business online. People believe that these associations help in reducing costs of marketing and ensure that integrity and trust exists when carrying out business. People tend to rely on external and internal resources in maintaining and developing resources that are web-based. Associations that are more mature involve strategic partners and the core staff. Joint ventures are important in e-commerce because they encourage financial investment and competencies such as marketing, management and technology. It is therefore important for the organization to analyze the competitors before forming the associations (Lang, 2000). The organization should also identify and measure the benefits of initiating electronic commerce and that the managers should carry out the measurements by setting objectives that can be measured and the ones that that can increase the satisfaction of customers. In case the objective of the company is to build their brand, then the goals should be measured in terms of opinion polls and surveys from research that has been carried out. The aim of this is to increase the companys brand awareness. The company should come up with a team to carry out market research so as to find out the effects of a sales program and a marketing program. This team would help the organization to evaluate and to set goals for the initiatives of electronic commerce (Schneider, 2011). The company should also link the strategies with the objectives such as upstream and downstream strategies that would help the organization to focus on generating value and reducing costs and to improve value offered to customers. The initiatives inspire businessmen to carry out activities such as building web portals and virtual communities and also to manage the supply chain. The businesses are also inspired to purchase services and products, understand the needs of the consumers, and advertise their products and also to sell their services and products. These initiatives also help in improving the marketing programs that already exist and create brand awareness for the organization (Schneider, 2011).

Depression: A Mental Health Condition Essay -- mental and emotional he

Epidemiology is the study of the distribution and determinants of health related situations and events that impact a community (McKenzie, Pinger, & Kotecki, 2008). A common state that impacts a community is depression. Depression is a mental health condition that affects people of all ages. According to the Center of Disease Control and Prevention (2011), depression is described by a state of sadness and hopelessness. Some symptoms of depression include no interest in daily activities, fatigue, inability to perform daily tasks, loss of appetite, and thoughts of suicide (CDC, 2011). There are two main forms of depression. The two types are dysthymia and major depression (CDC, 2011). Dysthymia is a type of depressive disorder that usually continues up to two years. This type of depression is of "low-grade mood impairment" which does not have a severe and long-lasting impairment on an individual's moods (CDC, 2011, para. 5). The population that is most affected by dysthymia are children and adolescents. Many who suffer from dysthymia can develop a more serious form of depression, which is major depression (CDC, 2011). The symptoms related to major depression include restlessness, difficulty concentrating on daily activities, feeling of helplessness, decreased energy, attempts and thoughts of suicide. The most serious consequence of major depression is suicide (CDC, 2011; NIMH, 2011). As stated by the CDC, "depression poses a substantial burden globally-" (CDC, 2011, para. 2). Friends and family of a person suffering from depression are also affected. Relationships amongst an individual and their supported networks diminishes as the individual suffering from depression withdraws from society and becomes isolated (CDC, 2011, para. 2... ...ental Health. (2011). Depression. Retrieved March 23, 2014, from http://www.nimh.nih.gov.citytech.ezproxy.cuny.edu:2048/health/publications/depression/index.shtml National Institute of Mental Health. (n.d.). Depression in children and adolescents [Fact Sheet]. Retrieved from http://www.nimh.nih.gov/health/publications/depression-in-children-and-adolescents/index.shtml Riolo, S. A., Nguyen, T. A., Greden, J. F., & King, C. A. (2005). Prevalence of depression by race/ethnicity: Findings from the national health and nutrition examination survey III. American Journal of Public Health, 95(6), 998-1000. U.S. Department of Health and Human Services, National Institute of Mental Health (NIMH). (2011). Depression. (NIH publication no. 11-3561). Retrieved from http://www.nimh.nih.gov/health/publications/depression/index.shtml

The Constructionist Perspective of Obesity

Abstract In this paper I will explore the social construction of obesity and how it formed into a social problem. Recent and growing media attention surrounding obesity in the United States, the so-called obesity epidemic remains a highly debated scientific and social fact. This paper examines the contemporary obesity debate through systematic examination of the claims and claim-makers involved in the controversy.I will not take sides, but merely show and clearly explain each side's views on the obesity epidemic. Social Construction of Global Warming . Social Construction Process: Creating a social problem using the social constructionist approach requires an audience who believes that there is in fact a problem before that topic is considered a social problem. There is a process to creating a social problem starting with â€Å"claims, claims-making, audiences and claims competitions.Regardless of whether claims are verbal, visual, or behavioral, they are the social problems work of claims- makers who want to convince audiences how to think about social problems and how to feel about these problems. † (Lose,2009) In this paper I will discuss the process n which obesity is viewed as an epidemic so therefore is a social problem. We have to ask ourselves, who are the people making this claim, who are they trying to target, and are they being successful? In other words is the targeted audience being persuaded in the belief: obesity is an epidemic?In this process I will compare and contrast two arguments dealing with obesity. One set of views is obesity is a problem of individuals making bad choices and on the other hand there is a belief the food industry has increased portion sizes and markets unhealthy food options with high fat, calories etc. So that obesity is understood as more than Just an individual issue. The sub argument is how should treatment is administered. Do healthcare professionals target individuals and teach them a healthy lifestyle or do y ou target the food industry to make changes in their products? II.Claim-maker of Obesity: The healthcare industry finds the obesity epidemic of great interest due to the strong connection between obesity and obesity related health side effects. Many studies have been done to monitor the increase of obesity with in United States. â€Å"Adult obesity rates increased in 16 states in the past year and did not decline in any state, according to F as in Fat: How Obesity Threatens America's Future 2011, a report from the Trust for America's Health (TFH) and the Robert Wood Johnson Foundation (ROWS). Twelve states now have obesity rates above 30 percent.Four years ago, only one state was above 30 percent. † (â€Å"F as in,† 2011) As a result of these findings augments among health care professionals were establish focusing on the cause of obesity. One group of healthcare professionals believes the problem is an individual person's poor decision making which leads to obesity. I f a person is making bad hoicks in their eating habits and does not exercise then that person will eventually become obese. The other set of professionals would argue it is not in individual choice, but their environment in which they live in.Food companies are targeting their consumers with ads and their increased potion sizes so therefore more and more people are becoming obese. Both sides of the argument believe there is connection between obesity and obesity related health side effects. Each side has different beliefs on how to combat the obesity epidemic. One side of the house is focused on curing obesity while the other side focuses on prevention. A. Individual Problem: Claim-makers who feel obesity is an individual problem use individualism as their targeted moralities.There is a belief system that people embrace individualism, autonomy, and responsibility for their actions. The belief in the importance of individual's freedom to choose the types of food they consume and to h ave a more active lifestyle is embraced by most people. It is estimated that the leading cause of death in the United States is caused by â€Å"lifestyle† such as smoking, diet, exercise and sexual practices. (Adler & Stewart, 2009) Since studies have shown lifestyle is a cause f obesity, medical professionals using the medical model focus on the individual patient for a cure.They not only focus on lifestyles but genetics and family history. To them behavioral choices and therapy is the main target for intervention. Obesity is more than calories in verses calories out. There are other factors that go into this problem. More and more research is indicating that America's obesity crisis cannot be blamed entirely on too much fast food and too little exercise. Genetics plays a factor into which people are becoming obese. There are â€Å"natural and synthetic chemicals known as endocrine-disrupting chemicals (Deeds), or as searchers have begun to call them, obsesses.Obsesses are chemicals that disrupt the function of hormonal systems; many researchers believe they lead to weight gain and, in turn, numerous diseases that curse the American populace. † (Perrine & Warlock, 2010) Other hormone disorders come into effect such at thyroid, adrenal glands, pituitary glands, ovaries which can also contribute to obesity. In many cases of weight loss management requires a balance of behavioral and medical intervention. This balance is created through the guidance of a physician.Another factor in the rise of obesity is parents of young children who have poor dating habits raise children who are obese. â€Å"Today's children are the first generation of Americans projected to have a shorter life span than their parents -? with one out of three at risk of developing Type Two diabetes, a crippling disease once seen only in adults. † (Stone, 2006) Parents instill healthy lifestyles in their children. They do this through family democracies, and beliefs and atti tudes in eating and physical activity.The significant associations between household, parent, and child variables offer a glimpse into the potential processes at work prior to a child's status as obese. For instance, measuring of general parenting and parent attitudes to-ward child eating and nutrition were meaningfully related to the kinds of foods available in the home and to children's activities, both potential risk factors for childhood overweight, Gable & Lutz, (2000) Children's roles in their own physical health and well-being cannot be discounted however, it is the parent who instill these values into their children.B. Public Health â€Å"The public health model differs from the medical model not only in its emphasis on prevention but also in its consideration of a wider range of causative factors. † (Adler Stewart, 2009) These factors focus is mainly on the food industry. Their believe system is the food industry exploits people by targeting lower income families and their environment. They do this through marketing, advertisements. Public health approaches in solving obesity does include health education, they approach the problem through legislative and regulatory means.Examples are nutrition standards for school lunch programs; bans on sugar-sweetened beverages in school's vending machines; requirements for developers of residential subdivisions to include bicycle paths, sidewalks, and parks; and zoning regulations for fast-food outlets. This group is using the moralities of equality of opportunity and equality under the law. Although obesity affects all demographics in the United States, some healthcare professional would argue obesity is target. Racial and ethnic minority adults, and those with less education or who make less money continue to have the highest overall obesity rates† (â€Å"F as in,† 2011) Published finding have reveal companies who produce products such as sodas, candies and alcoholic beverages target minoriti es verses the general audience. These advertisements are found on billboards in communities in predominantly African American and Hispanic. The advertisements are also seen in commercials and magazines that target African American and Hispanic audiences.The environment in which people live directly affects people food choices. Lewis and colleagues (2005) also identified substantially more point-of-sale advertising and promotion of unhealthful foods in restaurants in low-income African American and Latino communities than in more affluent white communities in Los Angels County. (Yankee, Cole, Brown, Williams, Hillier, Kline, Ashes & Beckman, 2009) Opportunities for physical activity, in low income neighborhoods are very low.Parks and walk able areas are scarce. Perceptions of resource quality, safety, and cultural relevance also affect physical activity levels. Research as concluded safety and quality factors in traffic fatalities, crime rates and park size effect obesity rates becau se counter to predictions, subpopulations generally considered vulnerable to obesity (and environmental injustices more generally) are more likely to live in willable neighborhoods and have better walking access to neighborhood parks than other groups.However, crime is highest in willable neighborhoods with large Latino and African-American populations and parks are smaller in areas populated by Latino/as. Given the higher prevalence of obesity and related diseases in lower income and minority populations the results suggest that benefits of built environments may be offset by social characteristics Ill. Audiences: The target audience for awareness of the obesity as a social problem targets every U. S. Citizen. Obesity is becoming a worldwide problem however the United States in the lead globally ranking the highest rates of obesity.Mainly the focuses is on physicians, nurses, dieticians/Dart's, nutritionists, fitness professionals, health educators, public health professionals, soc ial workers, psychologists, physical harpists, occupational therapists, teachers, administrators and school counselors. The other side tries to appeal to lawyers, food companies, and political representatives. These groups of people have the tools to promote change. IV. Power Relationships: As the obesity epidemic continues to intensify, it's becoming clear that there's more to obesity than lifestyle choices.Therefore, endocrinologists carefully examine the genetic and physiological causes and effects of obesity and develop treatment options that can produce concrete results. Endocrinologists are doctors that are facially trained to diagnose and treat diseases related to the body endocrine system – which regulates appetite, metabolism (food burning and waste elimination), and growth through chemicals known as hormones (â€Å"Combating obesity,† 2012) The same lawyers who battle the cigarette makers are now fighting the food companies.Dry, William Jacobs says â€Å"Fro m the days of â€Å"reefer madness,† that old anti- drug movie, the word â€Å"addiction† has conjured images of out-of-control behavior. But today, cutting edge science is shedding new light on addiction and its connection to chemical changes in the brain. If those changes can lead to compulsive behavior, mom scientists wonder if fatty foods and drugs Just might have more in common† (Stone, 2006) While most consumers would say what you eat is your choice. It's a matter of personal responsibility what you eat, but several academics and lawyers are arguing you're far less free to choose what's on your plate than you realize.While each group is made up of professionals who are notable, it is matter of persuading the audience to which solution is correct. V. Conclusion: Targeting obesity has support across the political spectrum. In the US, discussions of the supposed obesity epidemic usually take place within the context of a larger concussion, which assumes that t he increasing weight of the population is a sign of increasing moral laxity and that overweight and obesity are playing a significant role in driving up health care costs.This linkage is attractive for those who are ideologically committed to a focus on ‘individual responsibility, rather than on structural factors that continue to drive health care costs ever upward, and leave one out of every seven Americans without health insurance of any kind. Anxieties about increasing weight resonate with those on the left of the political spectrum as well, ho tend to interpret the ‘obesity epidemic' as both a by-product and a symbol of rampant consumer overcompensation and greedy corporations. Camps, Sashay, Reemerges, Oliver, Greaser, 2005) In this paper I have shown the construction of obesity as a social problem has been made through a series of steps used in the social construction of a social problem. Claims were made by those who feel obesity is problem of individual making b ad lifestyle choices and those who feel is the food industry plays a huge role in why more people are obese today. Both groups validate obesity is an epidemic and therefore a social problem however these groups battle the way we are to combat this problem.

Short Story - 1708 Words

Jaune knew that women could be confusing but this was a whole new level of unpredictable. He was a trained hand to hand combatant and he was the sheriff of a small town in the Vacuan desert he was feared by many lesser gangs in that area. But even now he had no way of defending himself from his mother looking at him and having her eyes water and begin to cry. Instantly he crossed the room and wrapped her up in a hug while say that it was alright and that he was fine. After a brief moment of silence she looked up at him and he felt his heart fall. She wasn’t mad like he had expected her to be. She wasn’t even afraid. She simply look at him for a long moment and said â€Å" you are becoming more and more like your father with each passing day.†Ã¢â‚¬ ¦show more content†¦And before I get a speech about how it would be inappropriate I need to remind you that we aren’t a gaggle of horny irresponsible teenagers. We are disciplined and controlled hunters. I a m even a Sheriff, Not deputy, Sheriff of the town of Durant. We will be fine.† the way he spoke and the authority with which he spoke seemed to convince his mother. A feat that he honestly believed was impossible. â€Å" alright, but if anything happens It come down on you. Wait you said you needed eight beds, there are nine of you.?† Jaune gave a small smile as he said â€Å" I tend to sleep on the floor or in a chair. Ozpin gave me a room but I feel it is more important to be near my team. So I sleep in either a chair or on the floor. I have gotten so used to it that sleeping in a bed might actually prove difficult.† his mother was absolutely shocked. But she choose to respect his wishes on account of how important such things could be to team cohesion. So with that Yang began to tell Jaune’s mom about the brutal punishment that he took to protect both a small family of three and Yang’s own little sister. At the reveal that Ruby was the one Jaune choose to catch two bullets to protect Jaune’s sisters all turned and looked at her before sizing her up and determining whether or not she was a threat to their brother the older ones were worried about Jaune being too naive on emotional matters as their father was, the younger ones were all concerned thatShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. 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