Marketing Future of Retail Stores Zara Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Future of Retail Stores Zara. Answer: Zara is a Spanish retail stores that specializes in the sales fashion garments, clothing and accessories. It is a Spanish organization and is operational throughout the world, like in Portugal, France, Greece, Belgium, Russia, China, Australia South Africa and other parts of the world as well. Clothing of Men, women and children are available at the stores of Zara. They have total 1,770 stores in 86 countries all around the world. Zara has its own factory in La Coruna, it is a city that is known for its textile industries, and they upgraded their milk run type production and distribution facilities. This particular approach was inspired by the JIT system, which helped the company to be self contained in all the stages of operations. The company achieves growth with the help of its diversification strategy. They adapt the couture designs, manufactures, distributes and retails within a period of two weeks from the day the original design first appeared on the catwalks. The company has its own supply Chain and it competes at a very fast rate to deliver their products in the market (Cook et al. 2017). Zara is much updated and keeps pace with the latest trends of fashion industry. The company makes more styles rather than more quantities so that they can lessen the exposure of clothes manufactured in a particular style. It is a customer focused brands and customer; they focus on the needs and wants of customers. One of the most striking features of Zaras operations is that the organization has its production factories and the production units close to their stores. The company keeps the inventory less so that not much will be required to be sold in the markdown (Magrath and McCormick 2013). According to Magrath and McCormick (2013) the mobile apps is a big revolution when it comes to fashion retail stores, earlier there were online websites but now almost all the brands have their websites and mobile apps. The number of mobile stores is expected to increase in the future because this stores are very convenient for the customers to keep track of the latest fashions and moreover clothes are available at cheaper rates. It facilitates the buyers to save their time in visiting the stores and buy online. Zara already has its fashion online stores and app as well that helps the customers to check the latest fashion that is available at the stores, customers can even buy from the online stores. This particular trend has seems to be very advantageous to the organization and is predicted to continue to play a very important role in the fashion industry. Another most important aspect that the brands in retail stores are focusing on according is Customer relationship management (Bl zquez 2014). Building trust and gaining the loyalty is considered very important because in there is too much competition and a better customer service can help to the retail stores to increase their customer base. The services in future will become more customers oriented because the competition will keep on increasing forcing the firms to not only have product differentiation but also focus on service differentiation. References Blzquez, M., 2014. Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience.International Journal of Electronic Commerce,18(4), pp.97-116. Cook, S.C., Cook, S.C., Yurchisin, J. and Yurchisin, J., 2017. Fast fashion environments: consumers heaven or retailers nightmare?.International Journal of Retail Distribution Management,45(2), pp.143-157. Magrath, V. and McCormick, H., 2013. Marketing design elements of mobile fashion retail apps.Journal of Fashion Marketing and Management: An International Journal,17(1), pp.115-134.